Workbridge Strategic Plan 2020-2023
Mission Statement
Delivering inclusive, successful employment opportunities
Vision
Everyone who wants a job has one, and employers choose the right person with the skills and qualities for the job.
Core Values
| 
 Value  | 
 Explanation  | 
| 
 Excellence  | 
 We are professional, expert at what we do, and go the extra mile  | 
| 
 Innovation  | 
 We keep pace with and lead change. We’re creative and passionate.  | 
| 
 Authenticity  | 
 We embrace diversity and walk our talk. We are 100% accessible. We are committed to mana motuhake (self-determination), while respecting the role of the whanau in many cultures and communities.  | 
| 
 Belief  | 
 We’re invested in success, we’re encouraging, optimistic and put people first. We work with jobseekers to maximise their strengths, and with employers to maximise their opportunities.  | 
| 
 Resilience  | 
 We’re determined, irrepressible and adaptable  | 
Competitive Advantages
- Nationwide coverage
 - Nationally recognised and respected brand
 - Significant employer database
 
Strategic Issues
- Unsustainable business model – Workbridge’s cost structure is unsupportable, even if current contracts are maximised because of high overhead costs and low productivity of staff constrained by the system and inefficiencies
 - Declining jobseeker outcomes – Jobseeker employment conversion and durability rates have steadily declined over the past three years towards crisis point as they approach contractual minimums
 - Undiversified business risks – 95% of Workbridge’s income is reliant upon a single contract with MSD
 - Significant staff turnover – Workbridge’s turnover has been around 40% for the past three years, underpinning low productivity, increased HR costs and poor jobseeker outcomes
 - Uncertain future – Both of Workbridge’s MSD contracts are either changing due to individualised funding or may transition to this model where services are purchased by the user rather than an agency, forcing a more customer centric and flexible operating model
 
Organisation-wide Strategic goals
We will focus on these three key strategic goals:
- Customer Affinity - delighting our customers
 - Organisational Excellence – culture of leading and enabling, engagement and performance
 - Enduring Legacy – sustainable and robust business model
 
Customer Segments
| 
 Customer Group  | 
 Details  | 
| 
 Current Customers  | 
 · Jobseekers with a disability or long-term condition that is a barrier to employment eligible for MSD funding · Graduates and professionals who require employment services · Employers who employ these jobseekers · People who receive a Support Funds grant · The Ministry of Social Development  | 
| 
 New Customers  | 
 · Employers who wish to purchase accessibility training, consulting and other services · Jobseekers who wish to start their own business · School leavers · Other Government agencies · Other non-government agencies, Iwi etc  |